Blog

  • Sebastian Firtman
    • Sebastian Firtman

    Why does Elon Musk talk about colonizing Mars and why is he the only one doing it?

    The creator of Tesla and co-founder of Paypal has dared to dream of a utopia. This is what all entrepreneurs should be doing. And the pandemic has only reminded us of the value of ambitious thinking. 18 years ago, when Elon Musk founded an electric car company to compete with GM, Ford, VW, or Jeep, […]

  • Sebastian Firtman
    • Sebastian Firtman

    @5D “The pandemic’s “Avatar effect”

    In Spain, telecommuting has become a powerful tool for allowing people with disabilities to work from home.   The fight against Covid-19 has taught us some surprising lessons. Among the most important is that there are no longer any physical barriers preventing talent from flourishing. Inclusive culture has arrived like an unexpected guest. And as […]

  • Sebastian Firtman
    • Sebastian Firtman

    Untapping the potential of WOMEN

    Man reached the Moon in 1969 propelled by the mathematical calculations of Katherine Johnson (1918-2020). Security forces have worn bulletproof vests since the discovery of Kevlar by Stephanie Kwolek (1923-2014) while working at Dupont. Automobiles have been safer since windshield wipers were invented by Mary Anderson (1962-1954). And food certainly lasts longer with the vacuum […]

  • Sebastian Firtman
    • Sebastian Firtman

    Homo Digitalis

    Are we the next step in evolution? 30- to 50-year-olds grew up in a world without smartphones, but they have adapted to them. After all, the world’s entire urban and professional population is beholden to such devices, which outsource our brains to the cloud. This relationship is symbiotic. People spend 85% of their time a […]

  • Sebastian Firtman
    • Sebastian Firtman

    Strengthening organizational culture in the age of remote work

    Building a culture should be the goal of every organization – and the responsibility of every leader. A strong culture is the secret ingredient that allows companies to compete and thrive in their markets. But in a pandemic, this difficult task has become even harder. How can you maintain, build, and improve upon your company […]

  • Sebastian Firtman
    • Sebastian Firtman

    It’s time to wake up and flatten the pyramid

    This past year, many leaders have been focusing on something they have long ignored at their companies: the human element. With virtual workspaces becoming more established, the need for genuine connections between people in an enterprise ecosystem is more important than ever. CEOs should — and, indeed, must — take advantage of this trend. In […]

  • Sebastian Firtman
    • Sebastian Firtman

    @FORBES.ES Star Wars, a visionary enterprise treatise

    Forbes España Not such a long time ago, in a corporate galaxy not that far, far away, an extreme situation tested people’s capacity to manage change.   Foto: Getty Images * Spoiler warning for the Star Wars saga *   Not such a long time ago, in a corporate galaxy not that far, far away, […]

  • Sebastian Firtman
    • Sebastian Firtman

    Corporate kindness is the new normal

    During the ongoing coronavirus crisis, we have seen several public demonstrations of corporate kindness. Many companies are going above and beyond when it comes to social responsibility, surprising onlookers with donations and shows of solidarity. And these actions, I believe, are more than just marketing. Itaú Bank donated a billion reals ($195 million) to combat […]

  • Sebastian Firtman
    • Sebastian Firtman

    Organizational culture: Do companies dream of electric sheep?

    The title of this article is a riff on Philip K. Dick’s science fiction novel, Do Androids Dream of Electric Sheep?, which was the inspiration for the cult film Blade Runner. Both the book and the movie suggest a future in which robots – or replicants, as they are known in the fictional universe – […]

  • Sebastian Firtman
    • Sebastian Firtman

    A new mindset is the key to success in a crisis

    The ongoing pandemic has forced us to rethink the future. Our goal: to ensure our actions make an impact and lead to transformation. The plane shook. Then the shaking got worse, better, and worse again. The plane had clearly entered a turbulence zone and passengers were feeling stressed. Then the plane made a sudden dive, […]