Reynaldo Naves
PARTNER | DIRECTOR
The well-known history of the engineer who left the industry and graduated in the financial services market for nearly 20 years in international groups such as ABN AMRO, Visa and Accor. Always linked to strong changes such as mergers, new business and startups, he was naturally integrated in multicultural environments and therefore became Edenred’s global marketing and communications director in Paris between 2008 and 2010.
Back in Brazil, he decided to reaffirm his life purpose and created his consultancy for redesigning and transforming businesses, synchronizing processes, technology and people. The transformation of people has become a major focus of action as both a mentor and coach in coordinating customer leadership programs of the Financial and Retail Services sectors. In 2019, Reynaldo’s consulting firm joins Olivia, due to the proximity and complementarity of its services with those offered by the Latin American consulting firm.
He is a graduate of the Polytechnic School of the University of São Paulo (CEP) with extension at CEAG - FGV SP he specialized in Strategy at the Universities of Berkeley and HEC Paris and acts voluntarily as mentor in investment accelerators. He balances his energy surrounding himself by family and friends, sharing a nice meal and a good wine. He is a passionate traveler and a street races fan.


